Rodeo Saltillo 2025 became a standout example of how our strategic influencer marketing efforts can amplify a brand. We curated the perfect roster of talent, brought them into an unexpected and high-energy environment, and crafted an experience that allowed each creator to connect authentically with the event.

Their genuine enthusiasm translated directly into results: over 4 million in reach across platforms, driven by content that felt real, joyful, and effortless.

This impact was possible thanks to the seamless work of our PR team at La Colectiva,
who managed every detail — from hospitality to storytelling — ensuring that every
creator felt part of something memorable. When influencers have an incredible
experience, the content speaks for itself. Rodeo Saltillo 2025 proved exactly that.