For PRIME TT40 Tequila blanco, we partnered with a visionary restaurateur whose Mexican restaurants across the U.S. inspired him to create a tequila that could stand proudly on any international shelf.

With an exceptional liquid as our starting point, we built the brand from zero—designing a bottle with presence, attitude, and purpose, and developing a narrative that speaks to modern consumers without losing its roots.

Prime TT40 Tequila was crafted for a global audience: bold, contemporary, and grounded in true tequila-making expertise. From visual identity to bottle silhouette and storytelling,