In 2025, we partnered with Arozarena de la Fuente (ADF) to execute a complete rebrand
that truly reflects the caliber of their work and the artistic universe they’ve built.

ADF is a Mexican design duo whose pieces — created in collaboration with master artisans — live in some of the most exceptional homes and hotels in Mexico, Careyes, and around the world, including the Four Seasons, St Regis and Ritz.

To do their studio justice, we rebuilt their brand from A to Z: crafting a new visual identity,
refining their narrative, restructuring their portfolio, and elevating their presence across every touchpoint.

The result is a brand that finally matches their artistry —  contemporary, soulful, and deeply rooted in Mexican craftsmanship, yet global in its reach and ambition.